Seemingly haunted and beautifully synthesized, ADVIKA knows how to cook up Digital Lovestruck magic. Her sound is dark here, crisp to the point of perfected apple pie sonically, and most of all, incredible in its ability to remix old, beloved sounds into a new stratosphere of sincere enthusiasm.
The song “Come Back To Earth” drops down from outer space on May 19th, so here are some other songs ADVIKA has released to hold you over until then. Each with their own distinct style, but prepare yourself. These be tasty audial morsels…
No need to thank me for showing you these. I don’t write um, just review um.
This Boston-based artist, songwriter, producer, and multi-instrumentalist composes her own electronic and acoustic instrumentation with honest, dreamy lyrics mixed between her chords. You don’t have to know what she is singing about to hear the raw, emotive thunder she conjures up like internet-savvy fireflies.
To me, “Come Back to Earth” is a complete resurgence of the same, dire energy Utada Hikaru achieved so perfectly when she recorded the banger of Playstation nostalgia that “Simple and Clean” is.
And what makes ADVIKA‘s electric racket different from this classic track is her ability to space out drama, mood, and feeling with the skill of someone twice her age. She is already finding a voice at a time where most artists struggle to even deliver a decent ripoff beat of their falsified, deified idols.
Sure, there is debt to Christine and the Queens, or if you can believe it, motherfucking Bjork herself, yet no attempt to steal or mimic. ADVIKA knows what she wants and she knows how to get it. ADVIKA wants to destroy the fools that pass by her music with electric pitch-black pop bliss. A dash of lamented love as well. Maybe a hint of heady cayenne pepper handpicked from the endless starlit abyss. Yeah, that sounds about right.
Her journey thorough music started at the age of four, with her first attempts of classical piano mastery. Later in elementary school, she began her training in western classical viola as well as Carnatic singing. She subsequently found her love for jazz singing, seeking inspiration in the music of Ella Fitzgerald, Billie Holiday, and Betty Carter. Around the age of thirteen, she began to write her own music and started experimenting with music production, found sounds, and sound design, incorporating elements from all the genres she loved.
So while there are no stars upon the sky for ADVIKA’s name quite yet, keep in mind she is in school for two more years. And for an artist this young to make her latest summer release this coherent, while at the same time simultaneously unlocking yet another genre for her to accede dominance over, I stand by my Bjork of Berklee comparison. She’s too cool for school entirely, and hell she might know that. Let’s all pray she does, because at the rate she is going, there are few things to stop ADVIKA’s ability to lay waste to all tryhard Madeon-infused Daft Punks, headed in the direction of Dead Mice Alley.
My money is on her achieving her dreams. In fact, hit me again. Double or nothing, Major Tom.