Home Beauty & Health Sam Austins Makes a Fashion Statement with New “FENTY” Video

Sam Austins Makes a Fashion Statement with New “FENTY” Video


Today, Sam Austins dropped his latest visuals for the feel-good beauty anthem “FENTY,” premiered via Fake Shore Drive.

This latest single is quite the departure from ANGST, his most recent project which centered around themes of self-doubt and tenacity in the face of hardship.

“FENTY” on the other hand feels like a celebration: over a light and relentlessly bouncy beat courtesy of Sergio R. and Icepic, Austins pays tribute to his love for fashion through short, melodic strokes and energetic ad-libs. The song is an interpretation of the moment in pop culture, with the artist channeling the energy of one of beauty’s hottest trends and manifesting it through his own art-form.

With the help of his incredible collaborators, including director Kurt Schneider and the rest of the team at Eightfold Collective, as well as #BeMVP and many others, Austins delivers the ear-catching track in a world of sensual purples and blues; the video’s palette is both intuitive and innovative, producing an evocative experience for the viewer that is guaranteed to make anyone that watches it feel just a bit sexier.

As Austins continues his hot-streak, be sure to catch him at El Club on April 7th with Bevlove, Curtis Roach, and frequent collaborators Take a Daytrip. Tickets available here.


Broccoli is a scientific artisan with a personality disorder. His work often centers around identity, the relationship between an artist and their work, and the psychology of emotion. He likes to lay out in the sun and grow.

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