Jennifer Lopez is making history as the new face of Guess Jeans’ new Spring 2018 campaign. At 48 years old Lopez is the oldest Guess Girl ever in the history of the brand.
Paul Marciano, who is the co-founder of Guess was the art director for the campaign, said in a press release; “Jennifer Lopez is a Guess Girl’s dream. She’s accomplished artist; she is iconic and sensual.” Marciano went on to say; “Jennifer’s impact and influence continues to grow and the campaign celebrates the notion that women get more beautiful and talented as they gain life experiences. Her beauty and class shine through this campaign.”
JLo surpasses model Claudia Schiffer who at 41 was a Guess Girl for their 30th Anniversary campaign in 2012. Jennifer stated; “When I got the call from Paul Marciano asking me to become the new Guess Girl, I was thrilled and excited to be apart of such an iconic brand that I loved since I was a teenager. When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for Guess’s Spring 2018 campaign.”