Home Style Addition Elle Partners with IT-Girl Jordyn Woods for 2nd Collection

Addition Elle Partners with IT-Girl Jordyn Woods for 2nd Collection

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2017 continues to be the year of Jordyn Woods. After great success and an overwhelming response from her last Love & Legend collection, leading plus-size Canadian brand Addition Elle has decided to partner with Woods again for a brand new collection for their active wear line NOLA. Just in time for the Holiday season, Woods’ second collection will provide glamourized athleisure pieces in plus sizes, a niche often overlooked by extended sizing designers.

“We are capitalizing on the hot trend of streetwear athleisure which reflects Jordyn’s off duty look with this capsule” explains Roslyn Griner Vice-President Marketing and Visual Addition Elle.

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The 12-piece collection is highly versatile with looks that can be worn from day to night and easily transition to and from the gym. Designed to make the fashion-forward busy woman feel bold, empowered and confident, this capsule collection is sure to please both her millions of fans and long time Addition Elle shoppers.

“Having worked with ADDITION ELLE for some time now, I felt that they understood my style & together we could create a really cool, of-the-moment collection. Athleisure is huge right now & so creating a Nola capsule really fit my own taste and felt very authentic,” said Jordyn Woods.

Pieces to look forward to from the collection include the embroidered varsity jacket, seamless mesh bralette, harem joggers and a hooded tunic dress. With size ranging from 12-26 and prices from $26-$158, the much-anticipated collection will be available in select Addition Elle stores across Canada, at additionelle.com and asos.com as of end-November 2017.

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Inemesit Etokudo
Inemesit (pronounced “Ee-Nem-Eh-Sit”) is a Canadian plus size fashion and lifestyle blogger based in Calgary, Alberta. As the premier plus size fashion authority in Calgary, Inemesit’s goal is to be a body positive advocate in a city in which plus size and curvy women are still finding their voice. Inemesit believes that every woman, despite their shape or size, has the right to wear what they want and feel good doing it.

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