In the past few seasons, Jordyn Woods has become one of the faces for Canadian born brand Addition Elle. Alongside Ashley Graham, the model who helped catapult Addition Elle into an international household name, Jordyn Woods is the name most heavily associated with the brand. Addition Elle is not new to the game – created in Montreal in 1980 and acquired by Reitmans Canada Ltd. in 2001 – this brand has over 30 years of experience within the plus size fashion realm.
While Ashley Graham has a virtual monopoly on Addition Elle’s lingerie line, Woods started off as a model for the Love & Legend brand which is exclusive to Addition Elle. This was a great move for the company to make, hiring the then 18 year-old in 2016 because it brought an air of youth to the brand. Jordyn’s influence not only brought younger clientele to Addition Elle, but forced the company to start designing pieces that would appeal to the “millennial demographic”. This meant that young, Canadian, plus size girls now had a new found appreciation for a brand that they had once seen as belonging to their parents’ generation.
Hot on the heels of her success with the brand, Woods has released her new Love & Legend Collection which had its debut during the 2017 Addition Elle New York Fashion Week show. The collection will feature 15 pieces retailing at $42 – $178 in sizes X – 4X, and is the first in a series of offerings between Woods and Addition Elle. The collection is youthful, with splashes of color, mismatched denim and bold silhouettes perfect for the upcoming Fall season. The collection has now launched across Addition Elle stores in Canada and can be bought online at www.additionelle.com.
